UPDATE 1-Facebook aims for more transparency with video ad data – Business Insider

Business Insider
Nov 16 (Reuters) – Two months after Facebook Inc admitted it had inflated the average time it told advertisers that users were watching their video ads, the company is promising better data to give ad buyers a clearer picture of how they are spending …
Facebook Increases Transparency By Updating Video and Third-Party Viewability MetricsAdweek
Facebook Says It Found More Miscalculated MetricsWall Street Journal
Facebook overhauls ad metrics, admits 4 bugs and errors led to misreported numbersTechCrunch
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