Adidas looks like it’s done with fitness devices, at least for now – Digital Trends


Digital Trends
Highlighting just how tough it is to make a go of it in the wrist-based wearables game, and following in the footsteps of others like Nike and Microsoft, Adidas is pivoting away from fitness-focused hardware to focus on software, specifically Adidas …
Adidas will quit making wearable fitness devicesThe Verge
Adidas to exit wearable fitness device segmentOutlook India
Adidas closes its digital sports divisionEngadget
TechCrunch -SGB Media (press release) (blog) -Axios
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