App darling IFTTT says it can run with Apple, Google and Amazon in the smart home race – Recode

IFTTT, a quiet startup that’s well known in the developer world, is trying to make some noise in the home. The company’s main schtick is providing “recipes” — a service that automates connections between products and apps. Want your Instagram photos …
IFTTT recipes now embed directly on 3rd party apps like Ring, Roger and LifxTechCrunch
IFTTT’s recipe-based automation is coming to other appsEngadget
IFTTT enables third-party developers to integrate the service into their productsTechHive
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