Apple Is Figuring Out How To Sell An Archetype – TechCrunch


TechCrunch
Around the time of the iPhone 5’s release, I started thinking of Apple as an archetype factory. By removing extraneous detail and ornamentation, they were trimming down their devices to a definitive essence. They were making conscious decisions to spend …
Updated: The best Apple iPad Air and mini tablet deals of Black Friday 2014ZDNet

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