Apple is making big changes to the App Store under Phil Schiller’s lead – Ars Technica

Ars Technica
Enlarge / Apple is bringing search ads and other major changes to the App Store over the next few months. Apple. Further Reading. Apple gets a new COO, puts Phil Schiller in charge of the App Store. Jeff Williams is the first to hold the title since …
Apple announces it will offer App Store subscriptions to all apps, take smaller 15% cutAppleInsider (press release) (blog)
Apple to introduce search ads on App Store along with changes to app review, discovery and splitsTechCrunch
Ads Coming to Apple’s US App StorePC Magazine
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