Apple launches massive two-week (RED) campaign – USA TODAY

SAN FRANCISCO — Apple is glowing (RED) for the holidays. The Cupertino, Calif.-based tech giant launches an unprecedented two-week campaign Monday that involves its app store, retail locations and online store, yet another example of CEO Tim Cook’s …
Apple partners with app developers for major Project RED fundraising effortThe Verge
Apple releases RED appsThe Australian
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Virtual-Strategy Magazine (press release) -Beta Wired -eWeek
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