Canon made a flash that automatically figures out the best direction to point – The Verge

The Verge
Flash photography gets a bad rap, but the technique can make for fantastic photos when used correctly. Canon’s trying to slice the learning curve to bits when it ships its newest $399 Speedlite in April. It’s called the 470EX-AI, and it’s a flash that …
World’s First Flash Featuring Auto Intelligent Bounce Technology* Introduced From CanonPR Newswire (press release)
New Canon flash uses AI to perfectly bounce light onto your subjectDigital Trends
Want a flash to do the bounce-thinking for you? Meet the new auto-intelligent Canon 470EX-AI speed lightimaging resource
ePHOTOzine (press release)
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