Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics – Adweek

In light of its recent video fiasco and growing pressure from advertisers to open up its so-called walled garden for more third-party verification, Facebook today is announcing a ton of changes to its measurement system. Facebook has added a new metric …
Facebook overhauls ad metrics, admits 4 bugs and errors led to misreported numbersTechCrunch
Facebook is making 3 big measurement changes after admitting it accidentally exaggerated more of its metricsBusiness Insider
Facebook Says It Found More Miscalculated MetricsWall Street Journal
Marketing Land -Fortune -Recode -Mashable
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