Facebook Is Launching New App-Install Ads to Help Developers Find Interested Audiences – Adweek

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select …
Facebook’s new ad tool helps target people who will actually use, not just install, mobile appsTechCrunch
Facebook adds specific action-based bidding to its mobile app install adsVentureBeat
Facebook to aim app install ads at people most likely to buy a product, complete a levelMarketing Land
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