Facebook’s new ad tool helps target people who will actually use, not just install, mobile apps – TechCrunch

Getting people to download apps on their phone is hard enough. Getting to use them and return is even harder. And getting valuable users who spend money in the app or take other actions that the developer wants to encourage, is the most difficult task …
Facebook adds specific action-based bidding to its mobile app install adsVentureBeat
Facebook to aim app install ads at people most likely to buy a product, complete a levelMarketing Land
Facebook is getting deeper into app-install adsRecode
InternetRetailer.com -AdExchanger -Bidness ETC
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