Google said it is planning to improve the way in which its mobile ads help retailers and tourist enterprises reach their customers. Smarter ads were announced, and they should boost the numbers of holiday shoppers and travel enthusiasts. ( Google ).
Google rolling out major change to PLAs for broad product queries, among other Shopping updatesSearch Engine Land
Making Travel and Shopping Easier for the Seasons AheadHospitality Net
Google Launches Smarter, More Visual Ads Timed for Holiday ShoppingAdweek
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