Google will punish sites that use annoying pop-up ads – The Verge

The Verge
Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. It’s not a stretch to argue that readers don’t like these ads. So Google is making a call that websites that use pop-ups and interstitials are …
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Google will soon start punishing mobile sites that show hard-to-dismiss popupsTechCrunch
Google will punish “intrusive interstitials” with a ranking penalty in 2017Marketing Land
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