How your in-store shopping affects the ads you see on Facebook – PCWorld

While many activities have migrated online, Facebook is still eager to know how its users shop in physical stores. That information helps companies figure out if their ads are effective, and whether to follow up with other ads. Did you buy a bike in that shop but …
Facebook goes all-in on advertising after years of laying groundworkVentureBeat
Atlas + LiveRail + Facebook Audience Network = People-Based MarketingAllFacebook
People-based marketing: How Facebook is trying to compete for TV ad dollarsInside Facebook

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