Lyft is replacing the pink mustache with a psychedelic dash display that knows your name – The Verge

The Verge
Lyft has outgrown its pink mustache. Today, the ride-hail company says it will retire the oversized facial hair logo that has defined the company’s image since 2012 and replace it with a brightly colored, Bluetooth-enabled, LED gadget called the Amp …
Lyft is ditching the mustache and growing upBusiness Insider
Lyft Mocks Uber in New Ad CampaignBloomberg
​Lyft aims to amp your ride with… ‘Amp’CNET
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