Nike’s latest Air Jordan sneaker ‘drop’ showcased the potential of Snapchat commerce – Recode

Snapchat has yet to make a big splash in e-commerce, choosing instead to keep the focus on its advertising business model for now. But a partnership between the social media app and Nike during the NBA’s All-Star weekend showcased Snapchat’s potential …
Nike teamed up with Snap and Darkstore to pre-release Air Jordan III ‘Tinker’ shoes on SnapchatTechCrunch

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