The augmented reality gold rush is afoot – TechCrunch

Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week’s launch of Facebook’s Camera Effects platform means there’s …
Mark Zuckerberg Sees Augmented Reality Ecosystem in FacebookNew York Times
Facebook: All reality is virtual, and we’re coming for itMashable

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