To regain advertiser trust, Facebook is tracking ads by the millisecond – Mashable

You may scroll through something so fast on Facebook that you don’t notice it. But Facebook wants every moment to count — at least in what it presents to advertisers. The company announced Friday they will provide millisecond-level data for ads on …
Facebook to provide ad data for independent auditNasdaq
Facebook commits to audit by Media Rating Council as it looks to regain advertisers’ trustVentureBeat
Facebook agrees to audit of advertising dataCNBC
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