Twitter Is Now Letting Brands Sponsor Its Emoji-Like Stickers – Adweek

In June, Twitter launched stickers that let users overlay searchable emojis and graphics on top of their photos. Now Pepsi is the first to launch a paid ad campaign using the visuals. The soda brand’s ads include roughly 50 custom-branded stickers that …
Twitter turns stickers into ads for brands but won’t say how it’s charging for themMarketing Land
Pepsi Buys First ‘#Promoted Sticker’ Campaign on
PepsiCo Announced As Twitter Launch Partner for Promoted #StickersPR Newswire (press release)
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