Volvo Cars Cuts Back Auto Show Glitz in Marketing Shift – Businessweek


Businessweek
Volvo Car Group is shifting its focus from auto shows, where carmakers vie for influential eyeballs in an atmosphere of glamor and glitz, to market more directly to buyers instead. Starting next year, Volvo Cars will take part in just one motor show per region: …
Volvo to Shun Auto ShowsWall Street Journal
Volvo to launch online car sales in marketing shiftReuters UK
Volvo claims XC90 T8 hybrid is world’s most powerful and cleanest SUVGizmag
Financial Times
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